Jul 11
14
How to Utilize LinkedIn!
How to Utilize LinkedIn!
By Chery A Schmidt
Are you using LinkedIn for your business, if so have you joined any groups yet? This is a business-related social networking site, and if you are in business, then why not? These are people who are dedicated to their businesses.
Understand that if you join a lot of groups and join in a discussion or write an article about your product every other day with those you have something in common, you will now let yourself be identified as a person with credibility.
You have credibility with them because you are part of a group. By connecting with those who you have something in common with and joining in and participating with them you set yourself apart from the others.
Better yet why not start your own group, now you have the essential marketing tool. Start conversations, set up a webinar, by doing this you are telling others that you are knowledgeable. Invite all your friends from all your social networking sites to join your group. Now you are establishing yourself as a leader!
If they like what you have they will tell others about you and may even give you a testimony to put on the site. LinkedIn prospects have good lists, so they may connect with you. You need to join groups but more importantly you need to start one. This is where you can keep an ad about your business and attract others for free.
You can also post an online profile that acts as a permanent online resume. You can use any of the pre-built templates to make it look good. They have executive styles to the more casual layouts for you to edit, this tool is easy to use. Now you can export your resume and share it with others.
I would suggest looking at other ads out there and sharpening your focus. Start answering questions that help people, don’t answer questions to get noticed, that doesn’t build credibility. Just start joining in and answering those questions and build that credibility.
To get yourself started check out the feature-groups you may like-to find groups to join. Search groups for people all over the United States, put your home town in the and try to find people in your niche. An advanced search will help you find people who are looking for the answers to their questions. Share free marketing tips and start getting noticed.
Get into the conversation, then send them to your web site and ask for a review, also review others. That will help get your name out there. And now others will see you when they visit that site. Don’t forget to tell them what you liked or disliked about their site, always leave a message when visiting the sites.
Here are a few new set of tools on LinkedIn for you to use, huddle workspaces, this will enable you to build online. It is a private workspace where you can work with members of your network. When you set this up it allows you to share and work together on a project with your members. Look into the boxnetfiles feature to store and share you files as well.
If you do start doing all of this successfully on LinkedIn, you will be found!
Chery A Schmidt is an Internet Marketing Coach & Home Business Mentor.
Specializing in helping others succeed online.
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Article Source: http://EzineArticles.com/?expert=Chery_A_Schmidt
http://EzineArticles.com/?How-to-Utilize-LinkedIn!&id=6406566
Posted in Social Media Tips by .
The Importance of Ranking High in Local Listings
By Tracy Berg
If you own a local business and have a website, you surely must consider different SEO plans and options, as part of an overall strategy to get new customers every day. One way that a lot of local businesses use to attract more leads and customers is through effective website advertising. Your company website can serve as a marketing tool for your business if you know how to drive targeted traffic to it. There are many options available when it comes to driving traffic to your website and one of the most common options would be to attract organic traffic by ranking high in the search engines for your business’ targeted keywords.
However, ranking your website high in the search engines for any competitive keywords would be challenging without an effective website advertising campaign that is conducted on an ongoing basis. Therefore, an easier option would be to rank for local search terms that are specific to your business’ category as well as location. As an example, if you are a wedding photographer in New York, you might want to target local search terms such as “new york wedding photographer”, “NY wedding photographer”, “wedding photographer in new york”, and so on. When targeting local search terms, there will be less competition and you will be able to drive more targeted visitors to your website because after all, a New York customer who wants a wedding photography service would not type in the search term “los angeles wedding photographer”.
Once you have identified several local search terms that you want your company website to rank for, the next task would be to rank your website for those terms on Google Places. Google Places is a platform that allows business owners to advertise their business information and physical location on the web for free. The business information provided can also be used to update other Google properties such as Google Maps as well as search and display network sites. Google places are like an online version of the yellow pages where every bit of your business information is integrated into one platform. The key here is to enter as many details as you can about your business on the Google Places page. The more information you enter, the more SEO weight you are going to get, which will have a final influence on your website’s ranking.
One extremely important aspect of Google Places is its major impact on your website’s SEO score. With your business information listed on Google Places, your website will be able to rank higher than many of your competitors for local search terms. The reason for this is relatively simple. Google only wants to display the most relevant search results for any search terms. For a local search term, Google will place more importance to businesses that have a Places page created for that physical location. So if your competitors do not have a Google Places page listed, you will be able to outrank them easily as Google Places will be able to boost your website’s SEO score significantly. Even if your competitors then decide to list their business on Google Places, you will have an equal opportunity to outrank them by utilizing various Google Places optimization strategies.
If your business is not listed on Google Places yet, that will probably be the reason why you are not achieving the ranking that you desire. By having your business listed on GP, and then having your listing optimized for even more SEO weighting, your website will be able to rank easily on the first page of Google Places. With a high ranking on GP, your website will no doubt be able to rank easily on the first page of the search engine results page for local search terms due to the impact of Google Places on your website’s SEO score. If you are not familiar with listing your business on GP or optimizing it for greater SEO weighting. So if you live in NY for example you should consult your nearest NY SEO Company which specializes in effective website advertising using Google Places for more advice.
Tracy Berg is partner of Logik SEO, a search engine optimization company that caters to local and small business. He publishes frequently on his blog and can also be contacted through his website for any questions you may have about marketing your business online.
Article Source: http://EzineArticles.com/?expert=Tracy_Berg
http://EzineArticles.com/?The-Importance-of-Ranking-High-in-Local-Listings&id=6399531
Posted in Small Business Tips by .
Social marketing has really gained momentum with businesses. Every marketer from small 1 person home based businesses to large corporations are taking advantage of this free marketing tool. By using social networking sites such as Facebook, they have found a very smart and easy way to actually build relationships with the people whom will soon be using your products.
The most popular social networking website is Facebook. One of the great features on Facebook is the ability for anyone to create a Fan Page which is pretty much like your own personal sales or promotional page. Becasue Facebook is so highly populated and well liked by Google, applying SEO methods is a sure way to greatly increase your exposure and search engine rankings. Here are 4 simple methods to increase traffic through optimization.
1- Include Your Business Name in Your Fan Page Name
Having a catchy, eye popping fan page name may seem like a good idea to begin with, but how will people find you? When you include your business name in your fan page title you are literally connecting the two. Not only will existing customers be able to easily find you on Facebook, but they will also be able to find you in the search engines as well. By doing a little keyword research you can also help boost your rankings by adding another relative and prime keyword to your title as well.
2- Dress to Impress
Creating your profile should not be taken lightly. Consider this as the first step in your interview proccess to gaining fans and customers. Include as much valuable, keyword rich information about you and your business as you can.
3- Frequently Revise Your Status Message
By revising your status on a regular basis you are showing your friends and fans that you are a real, interesting person. Try to avoid sending multiple advertising type messages in a row. Include some interestring tid bits about yourself, videos, pictures, and of course links to your favorite websites. By mixing it up and keeping things on a more personal level you will build trust and draw more traffic than doing otherwise. Also, when updating your profile status messages, don’t be afraid to let your fans know about your downfalls too. Doing so shows them that you are human and still falter, yet are strong enough to get right back up and keep on going.
4- Make Your Fan Page Unique
Although there isn’t a whole lot of flexibility when it comes to customizing your Fan Page right now, more and more applications are becoming available to use. Whatever you choose to do, try to make sure all photos and graphics are clear and precise, your content is keyword rich yet conversational, and most of all, friendly and welcoming.
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Article Source: How to Market With Facebook Pages
Posted in Facebook by .
